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Edit template

Make changes and resubmit to Meta when ready.

Template details

Meta requires snake_case names. Choose the language your customers reply in.

Template name*

Lowercase, digits, and underscores. Example: new_lead_greeting

Language*

Category*

Utility is ~7.5× cheaper than Marketing. We'll warn if your body looks promotional.

This looks like a Marketing template

· No reference to a user action — Meta expects Utility templates to mention the triggering action (the form they filled, the order they placed, etc.)

Meta may reclassify and re-bill at the Marketing rate (₹0.86/msg vs ₹0.115/msg).

Use {{1}}, {{2}} placeholders for personalised values. Max 1024 characters. Cannot start or end with a placeholder — Meta auto-rejects.

72/1024 characters · 2/6 variables

What each {{N}} placeholder maps to + a sample value Meta will use during review.

Optional. One button per template in v1 — pick a call, URL, or quick reply.

Add a button

Common pattern: a one-tap call button for inbound sales.