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Conversion Funnel

How leads progress from New to Won — the friction stage is highlighted.

Overall conversion

7%

25 of 357 captured

Friction point

Engaged

52% drop-off

Lost

64

Marked Lost in this window

Stage funnel

New

357100%

Contacted

29382%▼ 18%

EngagedFriction

14139%▼ 52%

Qualified

10229%▼ 28%

Proposal

6618%▼ 35%

Won

257%▼ 62%

Qualified leads over time

0

11

22

25 May

26 May

27 May

28 May

29 May

30 May

31 May